Extended Validation SSL certificates or EV certificates not only secures your website and services using industry standard (SHA 256), but it also offers a variety of extra valuable features which have proven to increase the trust of your customers. Extended validation certificates come with the green address bar which mentions the name of your business or organization before URL of your website in your web-browsers. All famous websites such as Apple.com are utilizing EV SSL certificates no matter how well-known they are. The green address bar assures your customers that your business or service is 100% legitimate and you are serious in what you are offering. Extensive verification is needed before activating EV SSL for your website which takes between 1-5 days since the certificate authority would need to ensure that you are actually the legitimate owner of your business. Nowadays, as the competition in online businesses and shops is at its peak, having an extra advantage such as EV SSL certificate would make a big difference on your sales. Extended validation certificates are recommended for all online shops and business owners, businesses and organizations which are offering services and governmental entities.